The 25th Southeast Asian Games is scheduled to be held in Vientiane, Laos in 2009. This will be the first time the country has ever held a Southeast Asian Games. If Laos failed to meet qualifications to hold the event in time, the games would be moved to Singapore. It will also commemorate the 50 years of the SEA Games in the said event.

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Two companies awarded advertising rights for the South East Asian (SEA) Games, to be held in Vientiane in 2009, have now sold part of their stake in the business to a Thai company.

Phetchampa Adverting Company of Laos and the RS International Broadcasting and Sports Management Company (RSBS) of Thailand were given sole advertising rights to the games last year.

The business comprises marketing, the opening and closing ceremonies and international TV broadcasts of the games, including advertising.

Phetchampa and RSBS signed an agreement on Friday in Vientiane with the Tee Ro Thai Intertrade Co Ltd of Thailand , selling them the sales' rights for the production of the games' mascots, Champi and Champa, for about 140 million kip (500,000 baht).

More than 50,000 units will be produced for sale.

In addition, RSBS plans to invest provide 560 million kip (2 million baht) for the production of medals and sportswear for Lao athletes and trainers.

The signing ceremony took place between the Director of the Phetchampa Advertising Company, Mr Khammoui Keomany, and the Managing Director of TRT Intertrade Co Ltd, Mr Praphan Prangla-or.

“We will also help with adverting for the sale of Lao handicrafts during the games,” said Mr Khammoui.

The Lao National Sports Committee on Tuesday met with officials from those national sporting federations that are not expected to pick up medals at the 25 th SEA Games, to be held in Vientiane in 2009.

The meeting, convened to discuss possible improvements to the country's sporting competency, was attended by the Vice President of the Lao National Sports Committee, Mr Somphou Phongsa, and officials from the golf, bowling, snooker, karatedo, swimming, football, athletics, badminton and tennis federations, amongst others.

“Every sporting federation must have a main sponsor that will support preparations for the games and organise the selection of our best athletes,” said Mr Somphou.

“Each federation must be equipped with an experienced adjudicator, trainer and team, and have secured sufficient funding to support the country's efforts at the games,” he said.

Athletes from a number of sporting disciplines are currently not performing at a level that will ensure success at the SEA Games. These teams were without medals at the 24 th SEA Games held in Thailand last year, and without improvements in training and skills, will find it difficult to compete at the international level again next year, warned Mr Somphou.

Teams competing in petanque, judo, Muay Thai, taekwondo, wushu, sepak takraw, wrestling, boxing, karatedo, pencak silat and rugby, however, are expected to go on to even greater heights, after winning five gold, seven silver, and 32 bronze medals at last year's games.